The brand is an important symbol of the comprehensive strength of a country and region, and it is a concentrated expression of good quality, high quality, and reputation. Strengthening brand building is conducive to promoting the transformation of economic power into an economic power, conducive to meeting people’s higher-level material and cultural needs, and conducive to promoting Chinese culture and enhancing China’s image. To develop a brand economy is to use the new development concept as a guide to comprehensively improve the quality, innovation, integrity, culture, talents, marketing, and environmental factors that affect brand development promote industrial restructuring, promote economic transformation and upgrading, and achieve the great rejuvenation of the Chinese nation. Lay a more solid foundation for the Chinese dream. On April 24, 2017, the State Council issued the “Approval of the State Council on Approving the Establishment of “China Brand Day”, agreeing to establish May 10 each year as “China Brand Day” starting in 2017.
The fifth “Chinese Brand Day” event in 2021 will be held in Shanghai on the 10th. With the theme of “Chinese brand, shared by the world; cohesive dual cycle, leading new consumption”, the event was organized by the National Development and Reform Commission in conjunction with the Central Propaganda Department, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the General Administration of Market Supervision, and Intellectual Property Co-hosted by the Bureau and the Shanghai Municipal People’s Government, with special support from the State-owned Assets Supervision and Administration Commission of the State Council, it aims to fully implement the decisions and deployments of the Party Central Committee and the State Council on brand development, continue to play the leading role of the brand, promote the formation of a strong domestic market, help build a new development pattern, and accelerate Brand power building.
With good product performance, complete software functions, and high-quality customer service, Shandong Renke Control Technology Co., Ltd. owns its brand “Renke” and tipping bucket rain gauge (RS-YL series), automatic weather station (RS-QXZ series), AI-based insect situation forecasting system (V1.0) three products were successfully selected into the “2021 Chinese Brand Day Electronic Information Industry Domestic Product Promotion Catalog”. As a domestic environmental monitoring terminal manufacturer and solution provider, the Renke brand has always been committed to the “original development” of sensors. The selection of the three products of the “New Products of Domestic Products” of Chinese Brand Days this time is an important achievement of the company’s independent research.
Since its establishment, Shandong Renke Control Technology Co., Ltd. has been committed to the sensor and Internet of Things industry. Renke products involve temperature and humidity sensors, temperature and humidity data loggers, pressure sensors, gas detectors, liquid level sensors, weather stations, soil sensors, wind speed and direction sensors, infrared temperature sensors, air quality sensors, water leak detectors, smoke alarms, etc. various environmental monitoring terminals production and sales. Products and solutions are widely used in households and agriculture, Government, energy, factories, and other fields, the marketing and service network covers more than 300 regions across the country. In the international market, it has been exported to many countries and regions such as the United States, Britain, Netherlands, Spain, Australia, South Africa, India, Russia, Southeast Asia, South America, and the Middle East.
Among them, the temperature and humidity sensors, temperature and humidity data loggers, weather stations, and other system products we developed and produced account for a relatively large proportion of the domestic industry, and have made contributions to the industrial application of sensors. The company’s oil fume monitoring system, dust monitoring system, and other products have passed the environmental product certification of the China Environmental Protection Association, providing customers with a basis for precise control of the microenvironment in the jurisdiction. The company launched the Renke Cloud Platform (www.0531yun.cn) service in 2015 and promised its customers to use it free of charge. It has now served more than 10 million customers (including scientific research institutions), which is a starting point for the subsequent development of the domestic Internet of Things cloud platform industry. To the positive effect.
The Renke brand has a professional industrial sensor research institute, which invests a lot of money every year to introduce and train technical research and development talents. The research direction involves sensors, big data, new energy, and other fields, mainly around the smart industry, smart agriculture, smart city, smart environmental protection, etc. While independent research and development, we cooperate with many scientific research institutions to integrate and apply new technologies and have program integration capabilities and production capabilities. Committed to building its own “Chinese core”, demonstrating the power of Chinese brands.
This time, “Renke” brand products have won the honorary title of “2021 Chinese Brand Day New Products in Electronic Information Industry”, which is the recognition and support of consumers for our products. In the future, Renke will continue to move forward with great concentration and continue to help the development of Chinese brands!